Privacy policy.

Effective Date: 1 Feb 2025
Last Updated: 3 Feb 2025

Welcome to SimplyArt! Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you use our app.

By using SimplyArt, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions

For the purposes of this Privacy Policy:

  • Account – A unique account created for you to access our Service.

  • Affiliate – An entity that controls, is controlled by, or is under common control with SimplyArt.

  • Application – The SimplyArt mobile app, available on iOS and Android.

  • Company – Refers to SimplyArt AI Ltd, company number 15225925.

  • Country – United Kingdom.

  • Device – Any device that can access the Service, such as a smartphone, tablet, or computer.

  • Personal Data – Any information that relates to an identified or identifiable individual.

  • Service – The SimplyArt application and related services.

  • Service Provider – A third party that processes data on behalf of the Company.

  • Usage Data – Data collected automatically when using the Service.

  • You – The individual using the Service, or the legal entity on whose behalf they are acting.

2. Information We Collect

2.1. Personal Data

When you use our Service, we may ask for certain personally identifiable information, including:

  • Email address (only if you register an account).

  • Name and surname. 

  • Age.

2.2. Usage Data

We collect information automatically when you use the Service, including:

  • Device type and operating system.

  • App interactions (e.g. tour settings applied, questions selected).

  • Time spent on exhibits.

This data is anonymised and used to improve the app experience.

2.3. Location Data (Optional)

If enabled, we may collect your approximate location to:

  • Suggest nearby museums.

  • Sort the museum list based on proximity.

We do not store location data. You can disable location tracking at any time in your device settings.

2.4. Offline Mode and Data Storage

SimplyArt allows users to download museum tours for offline use.

  • Downloaded content is stored locally on your device.

  • We do not access or track downloaded data.

  • Users can delete downloaded tours at any time via the app settings.

3. How We Use Your Information

We use collected data to:

  • Provide personalised museum tours.

  • Improve accessibility features.

  • Enhance museum experiences with anonymised visitor insights.

  • Ensure app security and monitor performance.

We do not sell or share personal data with third parties for marketing.

3.1. AI-Generated Content

SimplyArt uses AI to generate museum descriptions, questions, and answers.

  • AI-generated responses aim to be engaging and educational but may occasionally contain inaccuracies.

  • Users can report incorrect content via the in-app feedback feature.

4. Data Sharing

We do not share your personal data except in the following cases:

  • With Museums (Anonymised Data Only):

    • We provide museums with aggregated insights, such as most viewed exhibits and popular questions.

    • No personal or identifiable user data is shared.

  • With Service Providers:

    • We use third-party services for hosting, analytics, and AI-powered content generation.

    • These providers are contractually required to protect your data.

  • Legal Compliance:

    • If required by law, we may disclose data to government authorities.

5. Data Retention and Security

  • Your personal data is stored securely and retained only as long as necessary for the purposes outlined in this policy.

  • You can delete your account at any time via the app settings or by contacting us at team@simplyart.ai.

  • We implement industry-standard security measures to protect your data.

6. Your Rights (GDPR Compliance)

As we operate in the United Kingdom, we comply with the General Data Protection Regulation (GDPR), ensuring:

  • Right to Access – You can request a copy of your personal data.

  • Right to Correction – You can update your personal data in the app settings.

  • Right to Deletion – You can request that we delete your data.

  • Right to Restriction of Processing – You can limit how we use your data.

  • Right to Object – You can object to how we process your data.

  • Right to Data Portability – You can request your data in a portable format.

To exercise these rights, please contact us at team@simplyart.ai.

7. Children's Privacy

  • SimplyArt is not intended for children under 13 without parental consent. If we learn that a child under 13 has provided personal data without verifiable parental consent, we will take steps to delete such information. Parents can request the deletion of their child’s data by contacting us.

8. Links to Third-Party Websites

SimplyArt may contain links to museum websites or other external sources.

  • We are not responsible for third-party privacy policies and encourage you to review them separately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

  • Changes will be posted in the app, and significant updates will be communicated before they take effect.

  • Continued use of the app after changes means you accept the updated Privacy Policy.

10. Contact Us

For privacy-related questions or to exercise your rights, please contact us at:
📧  team@simplyart.ai